Cognitive reframing draws from cognitive-behavioral theory and neuroplasticity, emphasizing the power of thought in shaping experience. Coaches trained in this technique help clients identify limiting beliefs and replace them with empowering narratives. The process involves focused reflection, targeted questions, and evidence-based exercises that prompt the formation of new neural pathways. With repetition and support, clients develop the mental flexibility needed to view challenges more constructively. As a result, they can break free from negative cycles and pursue their goals with greater clarity and confidence.